Answer:
External customer incentives
Step-by-step explanation:
External customer incentives are similar to customer incentives. The phrase external distinguishes between internal customers or company employees and other customers who chose to buy the company's products.
Customer incentives are offers given to customers by a company to attract and retain them. Businesses use incentives to convert potential customers into paying clients. Discounts are an example of external customer incentives. They are used when a business faces competition from similar products by other companies. Business also offer end of the year, anniversary, and other seasonal discounts.