Question

QuickSlim Inc. has been running the same infomercial for the past year. It claims one can lose 10 pounds the first week and 5 pounds every week after that. Sales started off strong for the first half of the year, but the last 6 months sales have been rapidly declining. What would be the best explanation of why sales are declining for QuickSlim?

Answer 1

Customer expectations were set too high, the product was not as effective as the ads promised, and consumers became unsatisfied with it.