Question

The annual Sporting News Baseball Yearbook uses 15 different covers featuring a baseball star from each of its regions in the United States, yet each regional issue has the same magazine content. The publisher is using which of the following segmentation strategies?

Answer 1

The publisher is using single (one) product/multiple markets.

Step-by-step explanation:

As we can see the magazine content is the same - it is a single product. However, they cover multiple markets and choose to portray a regional baseball star.

Here is some more infrormation. Single (one product) and multiple markets - when an organization produces only a single product or service and attempts to sell it to two or more market segments, it avoids the extra costs of developing and producing additional versions of the product