Question

Lisa, a marketing manager, has suggested using crowdsourcing to come up with ideas for advertising. She has found a number of people who are ready to volunteer to answer a questionnaire and be a part of a focus group. Which of the following processes of thinking is being illustrated in this scenario?

Answer 1

Divergent thinking.

Step-by-step explanation:

Divergent thinking is a thought process or method used to generate creative ideas by exploring many possible solutions. Many possible solutions are explored in a short amount of time, and unexpected connections are drawn.