14.0k views
4 votes
They plan to move on to a more advanced pour-over coffeemaker, but in the meantime, they plan to emphasize the core strengths of the current coffeemaker, including the fact that it is so sustainable. This is an example of what type of product deletion?

User Lockdoc
by
4.2k points

1 Answer

7 votes

Answer:

This is an example of: run-off.

Step-by-step explanation:

A run-off, in this case, is about exploiting the strengths left in the coffeemaker; while they plan to discontinue the product. As a result from this decision they want to strengthen the other line coming and at the same time value the current product. As a strategic business tool is preferable than having liquidation procedures which can devalue the product in the consumer eyes.

User Purefanatic
by
4.9k points