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Robert, a top-level manager at an advertising agency, spends a significant part of his work day identifying goals for future organizational performance and deciding how to use resources to attain these goals. This involves which management function?

User Don Kaka
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Answer:

Planning.

Step-by-step explanation:

Planning is the process used by managers to identify and select appropriate goals and courses of action for an organization. The planning function determines how effective and efficient the organization is and determines the strategy of the organization.

Purpose or Importance of planning:

- Leads to economic utilization of resources

- Reduces the risk of uncertainty

- Facilitates decision making

- Encourages innovation and creativity

- It gives direction to managers and non managers alike.

- Planning can reduce the impact of change.

- It minimize waste and redundancy.

- Planning establishes objectives or standards that facilitate control.

User Zach King
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