Answer: B)supportive arguments
Explanation: Supportive arguments are the statements that are used for providing the help in keeping up and proving something correct or true.
Supportive argument proves the attributes of product true by presenting positive facts as to support it. People get attracted towards the product through their communication with these argument.
Other options are incorrect because direct argument provides direct statement for stating about the correctness or incorrectness of product. Refutation statement show the contradicting though of the other party.Countervailing statement work in opposite of the actual statement.Thus, the correct option is option(B).