Question

Frank is a popular actorand is known to be fond of gadgets. The marketing department of TekRing,a manufacturer of cell phones, engages him as their brand ambassador. Frank is often seen using a TekRingcell phone in public. In the context of consumer buying decisions, Frank is considered to be a(n) ________.

Answer 1

Answer: ​Opinion leader

Step-by-step explanation:

According to the question, frank is considered as the opinion leader. The main role of the opinion leader is that, they has the power and the ability for influencing the main opinion of the public on the different types of subject matters and topics.

There are different types of the opinion leaders such as educators. politicians, leaders of any type of community and the business.

The opinion leader are the follow the process of leadership in which they informally influenced the person's attitude and the actions by interpret any kind of information and provide to others.