Answer:
False
Step-by-step explanation:
It is not necessary that the price shall be related to market value, rather an effective deal would be to offer the product at a price which is identified to be lower than the market value.
Anything which is at market value is not a deal unless it is paired with some other benefits not offered in the general market. Accordingly from the consumer point of view anything which has a good utility to consumer and is bought below the market price is a great and effective deal.
Therefore, the statement is false.