Question

Swiss Miss instant hot chocolate uses images of Winter Olympic athletic events with athletes and fans warming up to a mug of their instant cocoa. While Swiss Miss is not an official sponsor of the Winter Olympics, consumers viewing the ads might reasonably infer that they were. What type of marketing is this?

Answer 1

The answer is: ambush marketing

Step-by-step explanation:

Ambush marketing is a strategy that benefits from events or competitions that already have their own official sponsors. It's a "cheap" way of associating a brand with a big world class event on a relatively small budget. This happens a lot on international sports, specially by placing logos on the athletes' uniforms.