Question

Bayou Belle Water sells water drawn only from a single artesian well in southern Louisiana. It has a loyal following in its region. Because Bayou Belle markets the water, just as Coca-Cola, Nestle, and PepsiCo do, Bayou Belle has high resource similarity with these international firms. a. True b. False

Answer 1

The answer is: False

Step-by-step explanation:

If Bayou Belle Water had high resource similarity with companies like Coca Cola, it would mean that its resources, both tangible and intangible, are similar between them. Obviously a small business doesn't have either the financial resources or the intangible resources (the secret Coke formula) that corporate behemoths have.