Question

The marketing manager at Only Organic Delicatessen targets customers who are focused on​ organic, healthy food choices but who still want to dine out. The restaurant chain offers a wide variety of​ organic, low-fat, locally raised produce and foods. Only​ Organic's approach is best referred to as​ ________ segmentation.

A. benefit
B. psychographic
C. geographic
D. age and​ life-cycle
E. user status

Answer 1

Answer: Option (B)

Step-by-step explanation:

Psychographics segmentation is referred to as or known as the qualitative methodology which is used in order to to describe the consumers and customers based on the psychological attributes. Psychographics segmentation has been further applied to research and study of the personality, opinions, attitudes, values, interests, and the lifestyles.