Question

The public relations personnel of Salt Lake Dodgers, an amateur football franchise, sent a B-roll of the team’s achievements in the previous season to a local television station. The club asked the TV station to telecast the news that they would be representing the community in the Interstate Minor League Football competition. What kind of news release is this, and why is this component used for the release?

Answer 1

This is a . It is used because it gives the the TV station the flexibility to add its own narration or use just a portion of the footage as part of a news segment.

Step-by-step explanation:

A video news release is a segment of video that is designed to resemble a real news report; however, instead of being created by a news agency, it is made by a public relations specialist, an advertising agency, or a corporation.