Question

An advertiser is launching a campaign to educate people on its new products. The products are complex and require more detailed explanation than possible in the ads. So the advertiser needs to direct people to a microsite to learn more about the products. The advertiser's goal is to direct as many people as possible to this information within its limited budget. Which metric should the advertiser optimize?

Answer 1

The advertiser should optimize the Clicks metric

Explanation: The advertiser should optimize the Clicks metric because this metric measures any specific action that users take on the ad or web page and that will help him have a better understanding about how well the audience is responding to the marketing message.