Question

The Ford Escape uses hybrid fuel technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. The attributes listed for the Ford Escape are those that consumers may consider when assessing the car. If they do, these attributes would be considered A. informational alternatives. B. evaluative criteria. C. buying-decision opportunities. D. consumer attributes. E. hot buttons.

Answer 1

Answer: Evaluative criteria

Explanation: In simple words, evaluative criteria refers to a phenomenon under which the customer chooses a different product than the one he or she has initially in mind. The change of mind could occur due to many reasons like quality or price etc.

In the given case, the new technology used by ford will give them quality advantage and will impact the preference of the potential customer.

Thus, from the above we can conclude that the correct option is B .