Question

There are many products sold that bear the Harley-Davidson brand, however Harley-Davidson does not manufacture these products. Instead, Harley-Davidson allows other manufacturers to use its brand name in return for royalties on the sales of these products. Harley-Davidson is apparently employing a brand licensing strategy.a. TRUEb. FALSE

Answer 1

Answer: True

Explanation: Brand licenses is an agreement that is legally backed,done to protect a firms name, only allowing a third party to rent a company's name, likeness, or brand to be used by the third party. This agreement is a contract taken,that allows the use of a product or idea of another company.

If this agreement is not taken, and another company (third party) uses an original company/ individual name, image, idea which protected by the trademark law, the third party has faulted and would be punished legally.