Answer: B - Internal Analysis
Explanation: Internal Analysis involves a company looking inwards to determine it's competencies, strength, weakness and advantages. Internal anaylsis usually incorporates a SWOT analysis.
A SWOT analysis is the analysis of the strength, weakness, opportunities and threats of the organisation.
An external analysis involves analysing the market place and economy to identify trends and put measures in place to take advantage of current trends to ensure profit maximization.
Competitior anaylsis involves analysising the competitions of an organisation to identify threats and opportunities so as to maximaise profit
Client advantage can arise from building a loyal customer base that always patronise the business or having a company been one of the few producers of a product.
In the case of Gems Corps, they looked inwards and made improvements to how the company is run.
Therefore,Gems Corps made use of Internal Analysis.
I hope my answer helps.
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