Question

While shopping online for gardening supplies, Lana visits a website she had heard advertised on Home and Garden Television (HGTV). Although she was not familiar with this particular firm, upon entering its website, Lana was able to learn about the company's value proposition as well as the benefits of their products. As a result, she decided to try out one of the company's most popular products. Which aspect of the 4E framework does this represent?

Answer 1

Educate about the offering.

Step-by-step explanation:

4E framework stands for:

1. Excite the customer with relevant offers.
2. Educate the customer about your product.
3. Help them Experience products.
4. Engage with them on social media.

In the example, Lana was not familiar with the firm, therefore, it's likely that she had little knowledge of the product they were offering. Being at the store was beneficial because allowed the company to educate her about their products. After that, she was ready to buy. In this case, a successful business technique was properly applied.