Question

Procter & Gamble sells six different brands of laundry detergent, each with a unique offering for different market segments. Which business orientation does this illustrate? Group of answer choices

A. undifferentiated marketing
B. differentiated marketing
C. niche marketing
D. product marketing
E. multiple marketing

Answer 1

Letter b is correct. Differentiated marketing

Step-by-step explanation:

Differentiated marketing is a strategy that the company uses to reach the market more broadly, by reaching larger market segments and with differentiated products to meet the needs of each different segment. The benefits of this strategy are market gain, increased sales and increased customer loyalty.