Answer: sales-oriented
Explanation: Sales-oriented pricing objective is the mechanism used for influencing and increasing the market share. The increment int he volume is defined using the sales of that particular company in accordance with the certain periods of time.
The factors that are aim of the sales-related pricing are market-share to be targeted, market share increment and development of sales. The example mentioned in the questions states about sales-oriented pricing as the company is taking measures to influence the market share