Question

When formulating a positioning strategy, a multiple-benefits approach is strongly suggested to satisfy many markets at the same time, because it alerts consumers to a wide array of diverse functions and positive consequences related to the product.

a) true
b) false

Answer 1

False

Step-by-step explanation:

A positioning strategy should focus on solidifying brand identity. Therefore, the ideal is for the brand to seek positioning based on the perception of its potential consumer, strengthening the benefits, quality, price and applications added to the product that sets it apart from competitors. In this strategy it is not effective to want to reach many markets at the same time, but to delimit your target market and thereby achieve competitiveness gains and influence that the product or brand has for your customer.