Question

Steve​ Stoute's company,​ Translation, matches​ pop-star spokespersons with corporations that want to promote their brands. Stoute matched​ Jay-Z with Reebok to use the​ star's credibility to reach youth culture. This is an example of using​ _______ power.

Answer 1

The answer is referent power.

Step-by-step explanation:

Referent power is a power of a leader over their followers caused by the admiration they have for them