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Sally is having trouble deciding which college to attend. While there are buildings, classrooms, and libraries to evaluate, the actual learning is much more difficult to evaluate. It is this ______ of the purchase that makes marketing the service, a college education, complicated.

User PJProudhon
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1 Answer

4 votes

Answer:

intangability

Step-by-step explanation:

The intagability aspect of this purchase would be the education and the actual learning received. While Sally can observe the building and classrooms, she cannot see the process of learning.

User Dmitry Senkovich
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