Question

P&G introduced Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This illustrates ________.

Answer 1

Commercialization

Step-by-step explanation:

Commercialization is the method of marketing a new product or method of manufacturing, making it accessible on the industry or market.

The phrase frequently refers to entry into the mass market in particular, but it also involves a shift from the research to trade.