Question

The way in which a message is framed can influence people’s perceptions and opinions. Here is a message framed in two different ways: Message 1) Condoms have a 95% success rate protecting against the AIDS virus. Message 2) Condoms have a 5% failure rate protecting against the AIDS virus. Which message(s) would be the most effective?

Answer 1

Message 1.

Step-by-step explanation:

AIDS is acquired immunodeficiency syndrome caused by the human immunodeficiency virus. The HIV virus attacks on the T helper immune cells of the individual.

The framing of message is important to convey the message or makes awareness against a particular disease. The beneficial aspect of anything must be conveyed in message rather than its disadvantage. In message 1 the beneficial aspect of the condom has been shown that condom reduces the 95% chances of AIDS.

Thus, the correct answer is option (1).

Answer 2

The most effective would be 1) Condoms have a 95% success rate protecting against the AIDS virus.

Step-by-step explanation:

The way in which a message is framed has a huge influence on perception's an opinion of people, therefore, a message should be framed in a correct and positive manner that gives the positive information about the subject.

The first statement tells about the high success rate of using condoms which will create a positive impact in the people's mind but the second statement is telling about the failure rate of condoms which will create a negative impact in people's mind about using condoms.

So basically both the statements are the same concept wise but the second statement is not framed correctly so it is not very much effective.