The use of celebrities in commercials is generally based on the source characteristics of _____ and represents an attempt to induce persuasion through the ______ process. Group of answer choices attractiveness;

The use of celebrities in commercials is generally based on the source characteristics of _____ and represents an attempt to induce persuasion through the ______ process. Group of answer choices attractiveness; internalization power; identification expertise; yielding expertise; identification attractiveness; identification

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