60.4k views
4 votes
Megumi hears a political ad on the radio and initially disagrees with it. However, after time has passed, she remembers the message but not her first reaction. She decides that she agrees with the message now. This delayed persuasion over time is called _______.a. the sleeper effect. b. longitudinal lag. c. time-lag persuasion. d. delayed attitude adjustment.

2 Answers

3 votes

Final answer:

The phenomenon described is called the sleeper effect.

Step-by-step explanation:

The phenomenon described, where a person's attitude changes over time after being exposed to a persuasive message, is called the sleeper effect. This effect occurs when the message is initially dismissed or forgotten, but later influences the person's attitude without them recalling the initial rejection. It is a well-studied concept in social psychology and has been observed in various contexts.

User Rhian
by
5.9k points
6 votes

Answer: (A) The sleeper effect

Step-by-step explanation:

The sleeper effect is the mental wonder that identifies with influence. It is a postponed increment of the impact of a message that is joined by the limiting signal.

The sleeper effect is denoted by the people that are exposed generally to the persuasive message and they show attitude towards advocacy of the displaying message which is significantly increases. The sleeper impact happens in a circumstance when impacts of a powerful message are more grounded when additional time passes.

Therefore, Option (A) is correct.

User Semyon
by
4.9k points