Question

At one point, people thought that increasing the number of cable TV channels would offer greater diversity. Instead, many analysts now feel we are bombarded by even more messages promoting the same stereotypes. Which theory proposes that we are affected by the type and amount of messages we experience through mass media?

Answer 1

Cultivation theory examines the long-term effects of television.

The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality aligns with reality portrayed on television. That means the reproduction of the same stereotypes that were find before in less channels began to grow to a point in which a person could easily surround him/herself in that reality.