Question

Using ________, GoPro encourages its millions of customers to submit their best content to the GoPro website to earn rewards and recognition. The resulting user-generated content is often a source of new product ideas in the idea generation stage of the new-product development process.

Answer 1

GoPro uses crowdsourcing to encourage customers to submit content, providing the company with user-generated insights for new product development.

Step-by-step explanation:

Using crowdsourcing, GoPro encourages its millions of customers to submit their best content to the GoPro website to earn rewards and recognition. The resulting user-generated content is often a source of new product ideas in the idea generation stage of the new-product development process. Crowdsourcing leverages the collective intelligence of a large group of people, usually from an online community, to gather services, ideas, or content. This approach has become more prevalent with the rise of the Web 2.0, which fosters user participation and sharing via social media platforms and other online forums. Companies like Kickstarter have demonstrated the power of crowdsourcing by successfully raising funds, and Wikipedia is a prime example of a crowdsourced knowledge repository.

Answer 2

UGC- User Generated Content

Step-by-step explanation:

It is a combination of making and user generated content a virtual shoe-tie for Go Pro. Go Pro has established a content marketing plataform able to grew into an extreme ecommerce success history. Instead of renting media company's audience, they use the brand-building services of millions of costumers.

The marketing team provide the tools and plataform to enable their costumers to share the videos and images they capture.