Question

A person clicks on an ad of a fitness club in a blog on nutrition. The person conducts a search on yoga and moves to another webpage, which is also a network client. The stored information about the person is retrieved, and he sees more ads about health clubs and gyms. Which of the following web advertising tools is being used in this example?A) third-party cookies.B) spiders.C) search engine optimization.D) mashup.

Answer 1

Option A. Third-party cookies

Step-by-step explanation:

When you are browsing a website, this can store small pieces of useful data, based on your activity during your visit. This information is being collected by the website you are looking at, and you can see its domain on your address bar. Unlike regular cookies (or First-party cookies).

A third-party cookie belongs to a different domain than the one on your address bar. This is widely used in internet ads to show a person ads that will most likely interest him/her, according to where he/she is clicking. If you click on an internet ad, you will send information to the ad's domain, a cookie will be stored, stating that you are interested in this kind of ad. The advertiser can use these cookies to improve his advertising campaign or create more effective ads.