Answer:
b. Voters have little incentive to cast a well-informed vote, but consumers have a strong incentive to make informed choices.
Step-by-step explanation:
The answer is
b. Voters have little incentive to cast a well-informed vote, but consumers have a strong incentive to make informed choices.
Voters are well informed about their candidates who is standing for the election. Most of the voters do a thorough study about their candidate before casting their vote. They know everything about the candidate. So they are not much motivated to cast their vote for the well informed candidate.
But as consumers, we are not much informed about the product by the company. We have very little knowledge about the particular product. So as consumers we have strong motivations to know about a particular product before buying the product. Thus consumers have a strong incentive to make informed choices.
Thus the answer is
b. Voters have little incentive to cast a well-informed vote, but consumers have a strong incentive to make informed choices.