Question

Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward ________ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

Answer 1

Disintermediation

Step-by-step explanation:

The process of removing the agent or intermediary from future transactions is called disintermediation.

Disintermediation of finance is the withdrawal of funds for direct investment from indirect financial institutions, such as banks and savings and loan associations.