Question

Walgreens wants to study how aging consumers shop. It sets up a mock store and invites older consumers to shop. The store is made to look exactly like a normal store because researchers want the consumers to feel as if they are really shopping. Researchers record what they see and use this to develop a report for Walgreens' marketing department. What type of data collection practice is being used here?

Answer 1

Answer: From the above stated illustration Observation method is used in collecting data for Walgreens. This is classified under qualitative method of research.

Explanation: Qualitative methods of collecting data include Observation, interviewing and document analysis.

Observation method is a participatory method of collecting data because the researcher immerses himself in the setting where the respondents are while taking notes.