Question

In class, we noted that the Gap, Inc. operates several brands in order to make it easy for people to express their personal style. Their brands include the Gap, Banana Republic, Old Navy, and Piperlime. What approach to segmentation is the Gap, Inc. using?

Answer 1

The answer is: Multi-segment marketing

Step-by-step explanation:

Multi-segment marketing (or differentiated marketing) happens when a company tries to increase their market share by offering their products to different marketing segments. They try to reach as many market segments they can, using different promotional strategies for every segment. Nowadays, only big companies can afford this type of marketing strategy.