210k views
3 votes
In terms of marketing objectives, _____ are outcomes that can reasonably be associated with promotional activities, such as increases in brand recognition or awareness and increased comprehension of a brand's attributes or benefits.

User Elorfin
by
7.7k points

1 Answer

5 votes

Answer:

communication objectives

Step-by-step explanation:

In terms of marketing objectives, communication objectives are outcomes that can reasonably be associated with promotional activities, such as increases in brand recognition or awareness and increased comprehension of a brand's attributes or benefits

User Spheenik
by
8.7k points