Question

The Nielsen PRIZM® lifestyle segmentation is based on the belief that "birds of a feather flock together." It combines __________ with a geographic component. Multiple Choice a) behavioral segmentation b) situational segmentation c) socioeconomic segmentation d) demographic segmentation.

Answer 1

The correct answer is that Nielsen PRIZM® lifestyle segmentation combines demographic segmentation with a geographic component, illustrating that similar people tend to live near each other.

Step-by-step explanation:

The Nielsen PRIZM® lifestyle segmentation is based on the concept that similar people tend to live near each other, and it incorporates demographic segmentation with a geographic component. This form of segmentation recognizes that individuals with similar lifestyle, cultural background, and socio-economic status are often found in close proximity geographically. For instance, affluent neighborhoods are likely to attract and retain residents who are financially well-off, thereby creating a fairly homogenous demographic cluster.

In relation to other concepts, selective migration is the principle that individuals choose to move to areas that align with their personalities and needs, often leading to certain personalities clustering in specific regions. This idea is supported by the research conducted by Rentfrow and colleagues, which showed how personality traits are not randomly distributed but fit into distinct geographic clusters.

Understanding the distribution of personalities across geographic areas can not only inform residential choices but also provides valuable information for market researchers, sociologists, and political analysts. This knowledge connects individual behaviors with demographic cues, providing insights into consumer behavior, voting patterns, and even entrepreneurial rates in different regions.

Answer 2

Answer: Option (C)

Step-by-step explanation:

Socioeconomic segmentation is mostly based on or inclined towards a broad range of features and factors including mostly gender, age, income, family size, social class, education, and ethnic origins. It is considered to be helpful and useful in indicating and pondering upon profile of individual who tend to purchase an organization's services or product.