Question

Kraft Foods brought together a group of twenty mothers to discuss their views of Kraft Singles in comparison to less expensive brands. The conversation was run by a trained researcher who led the _____ to reveal the participants’ true feelings about the products.

Answer 1

Focus group

Explanation:

Focus group:

It is a group in which selected people participated and discuss the intended perception of the consumer on a particular or specific topic without any threatening environment with a positive response. Focus groups are collective together on a specific purpose. This group allows getting the information from the alternatives ways from the consumers without any survey study. A focus group can be conducted in the research study in which participants vary but the area is constant. The focus group's main purpose is to identify the feelings, emotions, perception and thought of a customer about a specific product, item, and solution.