Question

Which of the following statements is true of central-route processing? Select one: a. It involves high elaboration on the part of the consumer. b. Consumers' attitudes are based on tangential analysis of the message. c. It is another name for classical conditioning. d. It happens when consumers' motivation is low. e. Consumers form weak attitudes that are not persistent and resistant to change.

Answer 1

The true statement of central-route processing is that it involves high elaboration on the part of the consumer.

Step-by-step explanation:

The statement that is true of central-route processing is a. It involves high elaboration on the part of the consumer. Central-route processing is a type of attitude change that occurs when consumers engage in deep and careful thinking to evaluate the arguments and information presented in a persuasive message. It involves high elaboration, meaning that consumers critically analyze the message, consider its relevance and credibility, and make rational judgments based on the logic and quality of the information provided.

For example, when a car company emphasizes the safety features and fuel economy of their model in a persuasive advertisement, consumers who are analytical and motivated may engage in central-route processing to evaluate the merits of the arguments and make an informed decision.

Answer 2

a. It involves high elaboration on the part of the consumer.

Step-by-step explanation:

The Central Route Processing is a way to persuasion that aims at convincing consumers on something based on cognitive cues and strong facts rather than superficial or peripheral ones. Due to its nature, this method only works when people are paying attention to the message and are highly motivated to think in the information, to elaborate it and make a decision based on their analysis of the content presented. Therefore, one statement that is true of Central Route Processing is that It involves high elaboration on the part of the consumer.