Answer:
gender perfomance
Step-by-step explanation:
Gender performance is a concept linked to gender roles in society. This concept states that gender (female and male) is built on cultural norms that dictate what behaviors and language are appropriate for men and women to adopt. That is, gender performance states that behaviors, thoughts, and language are influenced by people's masculinity or femininity.
An example of this can be seen in the question above, where an anthropologist studies the differences in behavior and language between a man and woman who are running for office and tries to associate this behavior and language with the image of each candidate in the media.