Question

When Kentucky Fried Chicken decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. KFC is currently examining the ____ forces in its environmental analysis.

Answer 1

Answer: economic forces

Explanation: In simple words, economic forces refers to the group of factors such as purchasing power, political stability etc. that directly affects the business operations of the firm.

In the given case, KFC is studying the living and purchasing power of the individuals in foreign countries before starting their operations in such countries.

Hence we can conclude that they are examining economic forces.