Question

Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?a. product differentiationb. product segmentationc. market expansiond. usage segmentatione. psychographic segmentation

Answer 1

a. product differentiation

Step-by-step explanation:

There are a variety of toothpastes in the market and now that the colgate introduces its new toothpaste, with a complete different composition and function, the tooth paste stands different from that already existing in the market.

Thus, since the toothpaste is completely different from those present in the market the product is different from those in the market.

Therefore, clearly here the strategy applied is Product Differentiation.