Question

Many beverage manufacturers are noticing that sales for packaged water and fruit-based beverages is increasing compared to carbonated drinks because customers are increasingly becoming health conscious. This change in customer preferences can be attributed to which of the following factors of the macroenvironment?

(A) Economic forces
(B) Demographic forces
(C) Technological forces
(D) Political forces
(E) Social forces

Answer 1

Answer: E. Social forces

Explanation: When it comes to political, economic forces, and sometimes technological ones, there is always an economic, political and technological goal set in front of the increased health awareness of consumers. This means that the world we live in puts profit or a political goal ahead of the real concern of consumer health. The only people who care about this are the social forces that are increasingly raising awareness about health, healthy eating, etc. So if we go further, it is the social forces that are also aware of climate change, and unfortunately, this is not done by entrepreneurs who are interested in profit, or by politicians who advocate a healthier environment only through their political speeches.