Question

Nike wanted to extend its market research to understanding techniques that it could use to keep women in the store longer. Through the company’s survey research, Nike found that many women found it hard to shop in Niketown stores because there were many distractions. One method that market researchers can use is ________ of female shoppers in Niketown stores.

Answer 1

Relaxing

Step-by-step explanation:

The distractors need to be identify and pull out of the shops to make the women feel focus when they want to buy.

Relaxing music, and an atmosphere that is melow (review pantone of stores) will certainly induce a comfortable mood.