Question

Experience differentiation: ◦

A) isolates the consumer from the delivery of a service. ◦
B) is an extension of product differentiation in the service sector. ◦
C) uses only the consumer's senses of vision and sound. ◦
D) keeps consumers from becoming active participants in the service.

Answer 1

Answer: Option B

Explanation: In simple words, experience differentiation refers to the concept under which an organisation uses five senses of people to create an experience fro their customers rather than just providing them the service.

It is an extension of product differentiation. Thus, we can conclude that the correct option is B.