Question

sarah has a backache due to overexertion. She believes a massage would loosen her back muscles and help her feel better. She is concerned because a massage, unlike a pair of shoes, cannot be experienced or seen before she buys it. Which characteristic of services is she concerned about?

Answer 1

Intangibility

Step-by-step explanation:

When a service is purchased it is difficult to judge the quality or characteristics of a service. When a product is purchased it is easier to judge the quality or characteristics of a service.

The product can be compared with similar products that other companies are making, the price of different product varies along with the tangible aspects of the product for example the look and feel of a product.

Here, Sarah is concerned about whether or not the massage which will be given will cure her backache. This cannot be judged until after the massage is taken. This is the intangible aspect of services Sarah is concerned about.