Question

As you consider your task, you reflect on the customer experience you are working to develop. You understand that products can be placed on a service-goods continuum with purely tangible goods and purely services as endpoints. To choose the best marketing tactics, you evaluate The Spa at Verdure's position on the continuum. Which classification most accurately represents The Spa's position on the service-goods continuum?(A) Mostly a tangible good(B) Purely a tangible good(C) Mostly a service(D) Purely a service

Answer 1

C - Mostly a Service

Step-by-step explanation:

Spa is mainly a service business with products such as massages, body treatments, manicure & pedicures etc. but a spa also contains some tangible goods in their offerings such as shampoos, cosmetics, beauty items etc. Therefore a spa is not in a purely service position but rather in a Mostly a Service position.