Question

Suppose exeter wants to mail a catalog to all customers who have purchased from that catalog earlier to entice them to buy from that catalog again. in that case, what would be the cost of mailing the catalogs?

Answer 1

The correct answer is $353,518

Step-by-step explanation:

This means Exeter will be sending out more than 117,000 catalogs. While there are only 50,000 customers in the database, the number of products they have already purchased means that we can effectively send a customer more than one catalog to get maximum results.

However, sending each customer all the catalogs or sending them a random set will be even more costly and will lead to poor results and conversion of sales.