Question

Rupert works as a marketing manager at a company that caters to a vast number of customers. Rupert wants the company to connect better with its customers. He suggested that the company should use advertising to create and maintain goodwill among customers. Which type of advertising would Rupert’s company use for this purpose?

Rupert’s company will use --------- advertising.

Answer 1

Answer: Institutional advertising

Explanation: Institutional advertising creates and maintains a company’s goodwill, reputation, and overall image in the minds of its stakeholders. These stakeholders include all the groups with which the company associates: shareholders, customers, creditors, suppliers, and distributors. Institutional advertising may also help associate a company’s goodwill to all its products.

Answer 2

Answer: Radio advertising, Televised video adverts, Social media adverts, Newspaper adverts.

Explanation: For Rupert's company to reach a wider audience advertising on large scale needs to be used.

Advertising tells consumers of a certain goods or services that a certain company has what they desire for consumption.

Advertising can be of various forms depending on the target audience and the goods or services to be sold.

The types of advertising includes: Radio advertising, Televised video adverts, Social media adverts, Newspaper adverts etc.

All of which are very vital tools to create awareness of a certain goods or service available to the target consumers.