Question

The marketing manager for Gillette razors is attempting to determine a sales estimate for the line of products that provide men with the ability to maintain their facial hair using a traditional razor or an electric razor. The marketing manager estimates that Gillette has a strong level of loyalty and brand name appeal and will garner 20% of the overall market. This amount is known as the

asked _______. In addition, the marketing manager believes the total sales for the category will be $30 million annually for razors and razor blades for men. This is known as the ______________.
A) ​company sales potential; market potential.
B) ​market share; category sale.
C) ​industry share; company forecast.
D) ​demand; supply.

Answer 1

The correct answer is letter "A": company sales potential; market potential.

Step-by-step explanation:

Company sales potential is the expected amount of sales of a company given a specific sector in the market. It is presumed that the company has carried out marketing strategies and investment for the levels desired to be achieved. In the example, that level is 20%.

The market potential is the size of the market for a given product within a period of time. It is usually expressed in monetary terms since it expresses the number of sales value or volume during the period. In the example, that amount is $30 million dollars.