Question

A+ Enterprises has a reputation of reliability and a winning customer service, qualities that helped to build this highly respected name brand over the last 15 years. Speaking at a recent business conference, Benjamin, the CEO of A+, told his audience, "We have built our reputation by changing little over the last several years, but consistently helping customers with great, caring service and a reliable product." Which type of strategy does A+ Enterprises use?

Answer 1

Stability strategy

Step-by-step explanation:

Stability strategy is the strategy in which the business aims to hold a place in market and that the share in market by performing well, and stable customer satisfaction.

As the CEO maintains and confirms about the strategy to provide quality to customers and that the service to customers will not decline irrespective of the financial conditions of the company.

There is an assurance which results from stability of service.